A definition of Editorial Strategy

Posted on | mars 22, 2010 | No Comments

I really appreciate Jeff’s work on Editorial Strategy. On the English spoken market of Content Strategy, he’s one of the few who use the term « editorial strategy » instead of only the phrase « content strategy », and make a difference between both concepts.

Editorial strategy is about caring for content after launch day.
— The Day 2 Problem: A Tour of Editorial Strategy
Jeff Macintyre

See his Slideshow on Slideshare ; The Day 2 Problem: A Tour of Editorial Strategy

PS – About the differences (or not) between Content Strategy & Editorial Strategy, I’ll be presenting « Do we speak Content Strategy in France« , at the Content Strategy Forum 2010.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Comments

Mon livre

"Stratégie de contenu Web" sur Amazon

Bénéficiez de -5% sur Amazon

[Témoignage] "Ce livre est un véritable manuel. Si vous ne voulez pas rater une étape de votre démarche stratégique, cochez simplement chaque titre et sous-titre du manuel après avoir suivi les (bons) conseils qui y reposent." Alexandre Martinez, fondateur de GA&C.