« Content lifecycle »  is not about « data » only. It’s about content : information, communication, conversation, dialogue. And it is also about resources, human tasks, workflow, collaboration. What else?

Content lifecycle supposes content governance. Be it on the web and/or outside of it. It is about managing all the people and departments and sources that have an active relation to the content. Be it to produce it, to re-use it, to purpose or re-purpose it, to locate and translate it, …

If you think « content lifecycle » you ought to appoint dedicated people to identify, treat and manage the content. You ought to train, guide and control the people who produce, edit, publish, use and re-use the content.

If you think « content lifecycle », you ought to develop and constantly upgrade working documents and content tools to help all those people apply the best practices of managing the content lifecycle. Here are some tools you can use:

Audit

• User Typology (persona)
• SEO mapping
• Content Benchmark
• Content Audit
• Content Inventory

Strategy

• Thesaurus
• Content production plan (Content Calendar)
• Sitemap, Wireframes & Page Templates
• Styleguide
• SEO matrix
• Media Plan

Production

• Webwriting Check-List
• Publisher’s Check-list
• SEO matrix
• KPIs & Key messages
• Workflow

Maintain

• Content Calendar
• Styleguide
• Training
• Google Analytics & KPI measures

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