Content Strategy: Checkpoint Before Proposal

A checklist to help determine larger-scale content strategy issues that may determine long term tactic needs. This is used initially as a checkpoint at a very basic level of a content strategy project to identify your expectations.

No, I’m not a copywriter (only)

I had a briefing last friday for a promotional website. Wireframes were ready. Design was nearly ok too. They just needed the copy now. This was a small, quick job : only 3 pages : a home page and 2 detailed pages (an « about » page, and a « product » page. That was it. Because « we have [...]

Mon livre

"Stratégie de contenu Web" sur Amazon

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[Témoignage] "Ce livre est un véritable manuel. Si vous ne voulez pas rater une étape de votre démarche stratégique, cochez simplement chaque titre et sous-titre du manuel après avoir suivi les (bons) conseils qui y reposent." Alexandre Martinez, fondateur de GA&C.