S'habiller pour aller à l'église !
« Writing for the Web is like getting dressed to go to church. It’s something you want to think about before you do it. Good Web writers try to create mental pictures of the people who are their audience, They make lists of things their audience may want from the site. Then they figure out how to give those people what they want with a minimum of clicks and verbiage. And that’s just the beginning. »
Web Word Wizardry: A Guide to Writing for the Web and Intranet, Rachel McAlpine. 2001. Berkeley: Ten Speed Press.