Le coût réel du contenu

Étiquettes : intranet, stratégie éditoriale

Quelques phrases qui nous font comprendre le coût du contenu Web…

1. « The Web is overflowing with low-quality content. Sooner or later, senior management is going to pay serious attention to all this waste. »
2. « An organization that had a 100,000 page intranet deleted 60,000 pages. There was not one single enquiry for the deleted pages. »
3. « Content is not neutral. It is either delivering value or destroying it. »
4. « In an age of information overload, content management must be more concerned with what you don’t publish. »
5. « Most web content is not coming near to covering its cost of publication. And yet publishing continues to explode. »
6. « Most organizations realize that quality content is costly. What they don’t understand is that poor quality content has an even greater cost. »

Lu dans The true cost of content, Gerry McGovern, New thinking, 6 March 2006

Par: Muriel Vandermeulen

Rédaction Web & SEO

Fondatrice de @wearethewords. Éditrice de @ellesfontduvelo & @ecrirepourleweb. Marketing & Contenu. <3 les mots, les rituels, le citron et la bicyclette!