The give-it-to-me-now medium
Étiquettes : écriture web, pyramide inversée
Writing for the Web is like…
« good journalism. Use the old, « Who, What, Where, When, Why, and How » journalistic formula when you write for the web. This is called the inverted pyramid. Put your conclusion at the beginning and then write the details. The Web is a no-nonsense, grab-it-and-go, and give-it-to-me-now medium. You must connect with a reader immediately or you lose them. »
Commentaires