En parcourant un extrait de l'ouvrage Information Architecture: Blueprints for the Web, je tombe sur ce passage :

"On the web, everyone’s a woman. You cannot use your sense of direction; it’s a
physical attribute, and physically you haven’t moved an inch from your monitor,
no matter how many web sites you’ve journeyed to."

Et dire que cet ouvrage a été écrit par une femme : Christina Wodtke... Elle-même qui, dans le premier chapitre du même ouvrage:

"met en garde contre l'application de règles toutes faites (...) s'insurge contre le pré-pensé et redéfinit ce que doit être l'architecture de l'information." (Source)

Personnellement, je préfère l'approche d'un Jared M. Spool :

"Next time you have a chance to watch someone reading a map, look for the first thing they do. They'll likely do the exact same thing everyone else does: find themselves on the map.

It doesn't matter what kind of map it is, whether it's of their neighborhood or an amusement park. They'll open the map and find something that is personally meaningful, such as their house or their favorite roller coaster.

Psychologists call this 'grounding'—the natural behavior of initially finding a known reference point in a foreign information space. Once the person has grounded themselves, they can then use the starting point to understand the rest of the space."

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